Without further news quickly, I think it is reasonable for investors to believe that they have not been treated fairly or ethically. It is inconceivable that Marriott would call them in months early and then not produce a contract with actual numbers. Here is the truth IMHO: Shiva got a "potential" contract based upon the ad insertion technology being proved with local advertisers. In other words, SP never really got a contract, IMHO. They are struggling to get enough local advertisers so they can prove to Marriott that this might work enough for them to really sign off and give them a real contract. But there is NO contract when BOTH sides haven't come to a final mutual agreement. IMHO, this is what all the fancy footwork is about; they have no deal yet and have put all their person power to work to try to get enough ad revenue to impress Marriott.
The company cannot survive without a RS. Even raising the AS to "Unlimited" won't save them without a RS. The price of the shares will lead them into bankruptcy without the deal above, IMHO. IF they get to debt financing and finalize the deal above, then do a RS they can still survive and rebuild. But if they can't pull off the deal above by year's end, I think they are toast. I want to be clear that all the above is IMHO. R3