News PR Out!
SunnComm's MediaMax Maintains Technical Superiority and U.S. Market Leadership in Audio CD Copy Protection
Wednesday July 13, 1:05 pm ET
With Almost 20 Million MediaMax'd CDs in North America, SunnComm Has Helped Copy Protect and Enhance Some of the World's Best Selling Albums
PHOENIX, July 13, 2005 (PRIMEZONE) -- SunnComm International, Inc. (Other OTC:SCMI.PK - News) is pleased to announce that 2005 is the year that its flagship copy protection and enhancement technology -- MediaMax -- became ``the technology of choice'' for dozens of music labels throughout North America. SunnComm believes it has maintained this uncontested market dominance by paying vigilant attention to the needs of the record labels and the end users who purchase music.
ADVERTISEMENT
By working very closely with several of the largest record labels in the world, SunnComm has unquestionably found a balance between protecting the rights of the music producers, artists and record labels while providing the CD buyers with an expanded multimedia experience. More than 30 record labels have approved MediaMax for use on commercial and pre-release CDs and it has been ``battle tested'' by millions and millions of CD buyers.
``MediaMax has proven itself to be superior on every level. I think it's important for record labels, CD manufacturers, music studios and artists to realize just how substantial those differences really are,'' declared Peter Jacobs, president of SunnComm. ``When CD copy protection technologies are talked about in the press and even within our own industry, they are all seen as similar technologies. In fact, nothing could be further from the truth.'' Here are just of few of MediaMax's unique and outstanding features that make it the best choice for record labels, artists and consumers worldwide:
Apple/Mac Compatibility -- MediaMax has been Apple/Mac compatible since 2003. SunnComm CDs can be played and protected on Macintosh computers with the same look and feel as the Windows-based interface. SunnComm has always believed that Apple/Mac users represent a significant portion of music listeners, so creating a technology that wasn't compatible with this operating system was unthinkable.
All software required to listen, copy and share your music is contained on the CD. MediaMax does not require any additional software or system reboots to enjoy the music CD or access additional enhanced content on a computer. All features and capabilities found on a MediaMax CD operate in an integrated, seamless self-contained environment including the ability to copy an entire CD as well as individual music tracks. Other copy protection technologies rely on outside support software like (Java, Flash, ASPI drivers, Directx9, etc). SunnComm realized years ago that stopping an installation before it's completed in order to install third party support software was incredibly annoying to the consumer. Without the need for additional support software, consumers have no need to re-boot their computers, greatly reducing user interaction while avoiding the introduction of additional potential points of installation failure. We believe that our ``self-contained'' technology has greatly contributed to MediaMax's enormous acceptance by consumers around the world.
Track Level Copy Protection -- Unlike all other CD copy protection technologies, MediaMax protection operates on a track-by-track basis. This proprietary and unique feature enables consumers to copy and combine MediaMax protected CD music with other unprotected music in their libraries -- all on the same CD. In the future, companies who offer music for purchase on the Internet and through music kiosks will be required to protect certain record labels' tracks when a compilation CD is burned. Competitive technologies protecting an entire CD will not be effective in this market.
One protection solution for ALL purchased music. Record companies are searching for a ``unified'' technology capable of protecting audio CDs as well as music purchased over the Internet and through kiosks. MediaMax provides this innovative and unique solution today.
Perfect Placement - MediaMax presents the record labels and music producers with unparalleled targeted marketing opportunities through a feature called Perfect Placement. This unique feature centrally serves up dynamic promotional content controlled by the record label to reserved spaces located throughout the MediaMax interface while a user is enjoying their CD on the computer. Imagine an artist's album is coming out and the record company has the ability to announce this event to all those playing the artist's previously released album in their computer.
SunnComm and MediaMax Technology Corp. (OTC BB:MMXT.OB - News) have worked tirelessly to deliver a mechanism where the rampant ``casual'' theft of copyrighted music and video can be controlled without alienating the CD buyers. MediaMax has been proven to drastically reduce casual copying while delivering a robust set of consumer-pleasing features. No alternative protection technology existing today has been proven in almost 20 million homes in North America alone.
