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CORRECTING and REPLACING Calling All Jims: Visit Red

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SAE   Tuesday, 12/06/11 12:59:00 PM
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Post # of 48 


CORRECTING and REPLACING Calling All Jims: Visit Red Robin for Your FREE Jim Beam® Burger On “Jim Day,” Dec. 6

First graph, first sentence of release should read: Of all the first names in the U.S. today, “Jim” is by far the most abundant, with more than 5 million people sharing Jim, James, Jimmy or some variation of the moniker. (sted Of all the surnames in the U.S. today, “Jim” is by far the most abundant, with more than 5 million people sharing Jim, James, Jimmy or some variation of the moniker.).


In honor of the Sweet Jim Beam Bacon Swiss Burger, Red Robin Gourmet Burgers and Jim Beam have declared Tuesday, Dec. 6 to be "Jim Day." (Photo: Business Wire)

The corrected release reads:

CALLING ALL JIMS: VISIT RED ROBIN FOR YOUR FREE JIM BEAM®BURGER ON “JIM DAY,” DEC. 6

Of all the first names in the U.S. today, “Jim” is by far the most abundant, with more than 5 million people sharing Jim, James, Jimmy or some variation of the moniker. On Tuesday, Dec. 6, all the Jims of America will have more in common than their name when they’re eligible for a free Sweet Jim Beam® Bacon Swiss Burger at participating Red Robin® restaurants nationwide on that day.

Red Robin teamed up with one of the most well-known Jims, Jim Beam® – the best-selling brand of bourbon in the world – to create this mouth-watering burger complete with a bourbon-glazed beef patty, applewood smoked bacon, caramelized bourbon onions and melted Swiss cheese on a garlic-butter toasted brioche bun. To celebrate this limited-time burger, Red Robin designated tomorrow as “Jim Day” and any guests who verify their “Jim” status with a photo I.D. on Tuesday, Dec. 6, will have the opportunity to indulge in the Sweet Jim Beam® Bacon Swiss Burger’s perfect combination of sweet and savory flavors for free.*

“We’re betting there are lots of ‘Jims’ out there who would enjoy a burger with bourbon and bacon so we’re giving them the chance to try one on us,” said Denny Post, Red Robin’s senior vice president and chief marketing officer. “And if your name isn’t ‘Jim,’ invite one of the millions of ‘Jims’ in the U.S. to visit Red Robin with you on December 6, and make sure they offer you a bite of their Jim Beam burger, of course.”

The Sweet Jim Beam® Bacon Swiss Burger, along with a perennial holiday favorite, the Gingerbread Shake, which is blended with graham cracker crumbs and topped with a gingersnap cookie, is only available for a limited time through December 24. For an adult version of the shake, guests 21 years of age or older can add a shot of Jim Beam to the Gingerbread Shake.

For more information about Red Robin and to find a restaurant location near you, visit www.redrobin.com.

About Red Robin Gourmet Burgers, Inc. (NASDAQ: RRGB)

Red Robin Gourmet Burgers, Inc. (www.redrobin.com), a casual dining restaurant chain founded in 1969 that operates through its wholly-owned subsidiary, Red Robin International, Inc., is the gourmet burger expert, famous for serving more than two dozen craveable, high-quality burgers with Bottomless Steak Fries® in a fun environment welcoming to guests of all ages. In addition to its many burger offerings, Red Robin serves a wide variety of salads, soups, appetizers, entrees, desserts and signature Mad Mixology® Beverages. There are more than 460 Red Robin® restaurants located across the United States and Canada, including corporate-owned locations and those operating under franchise agreements. Red Robin… YUMMM®!

* Free burger does not include Bottomless Steak Fries



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