Rightsmile, Inc. (RIGH)

[MrsRobbyup]

$RIGH the Discovery Channel’s reality series narrows its focus on one particular medicinal dispensary. Every Thursday at 10 p.m, viewers will get a behind-the-counter look at Oakland, California’s Harborside Health Center. With a client base of 94,000 patients, this facility is the largest retailer of cannabis in the world.

The network has anticipated Weed Wars becoming a quick hit, already selling merchandise like logo T-shirts for $30 and mugs for $18 on its website before the show has even had a chance to premiere. And the show will likely appeal to a far wider and far more clear-eyed audience than just a pothead-based viewership looking for a break between rounds of Skyrim. Indeed, alternative investors may be drawn to the series for a closer look into this budding multibillion-dollar industry.