"this is a closed industry where companies have been in business for a hundred years or more and don't like change or competion in any form"
HMMM, SEEMS TO ME THERE HAS BEEN NO PROBLEM BREAKING THROUGH THE COMPETITION BARRIER. JUST A FEW EI COMMENTS SETS US ALL STRAIGHT ON WHAT AN INDUSTRY LEADER THEY ARE. SEEMS LIKE THERE REALLY ISN'T ANY COMPETITION. THEY APPARNTLY ARE DOING VERY WELL.
"Other funeral product companies have tried to compete, but fall short of matching our portfolio of premium brands"
"Until now, the funeral business has offered variations on the same old products year after year, and Eternal Image is leading the wave to change that."
"Year after year, friends and families of loved ones come to Eternal Image more than any other company for officially licensed, brand-name memorial products…and with good reason! We practically invented the category"
OF COURSE YOU AND I HAVE NO IDEA HOW THEY COULD COME UP WITH THESE STATEMENTS AND WE KNOW VERY WELL THAT THEY HAVE NO MARKET SHARE OR CUSTOMER BASE. INTERESTING HOW A COMPANY CAN BE ALLOWED TO THROW OUT MISINFORMATION SUCH AS "....families of loved ones come to Eternal Image more than any other company...."
EI HAS SOME HARD MARKETING AND DEMOGRAPHIC EVIDENCE TO BACK THIS STATEMENT??? YOU KNOW, LIKE REAL NUMBERS?
