"This type of news would typically rocket a penny stock"
It's simple. They have thrown this fluff out for many, many years. Nothing EVER comes of it. Stockholders pay no attention as they are well aware of EI's inability to deliver, to turn any of this bait into sales. It's another non-event that the history of this company is built on. Yesterday it was the collegiate line, today the military. Tomorrow, most will be forgotten, and on to something else. EI keeps hoping this will pump their stock up without really having to be in the funeral product market. Again, a nonevent. Watch.
