Two additional things which make this play interesting and timely. EIPC has a product that can help reduce the impact of the cattle rustling problem which is on the rise. Also if I am not mistaken, EIPC is pursuing the South Korean market which recently signed a free trade deal with US. http://www.reuters.com/article/2009/05/20/us-usa-cattle-rustling-idUSTRE54J7JV20090520 http://edition.cnn.com/2011/11/22/business/south-korea-us-trade/index.html?hpt=ibu_c2