Gilga..maybe not "significant" to you..however.. Lyra has been selling product for quite some time..years..IT IS REAL! Not some figment of somebody's imagination...not a "soon". Also, I see they also have two types of units (64mby & 128 mby) on sale at WalMarts...something I wouldn't mind seeing EDIG do...or one of our OEMs... Can't remember specifically, but I think it was iRiver that recently signed an exclusive contract with Best Buy..not too shabby there... I think that if we were in the YEPP..we would have heard about it by now..JMHO.