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800 BILLBOARDS ON INTERSTATE HIGHWAYS Deliver Anti-Texting Safety Message

National Highway Traffic Safety Administration (NHTSA) Using Billboards to Fight Texting While Driving.

The Ad Council launched a national public service campaign about the dangers of texting while driving, sponsored by the National Highway Traffic Safety Administration (NHTSA) and the State Attorneys General.

The multi-media campaign includes TV, radio, outdoor advertising, and online banner ads. One fourth of the overall production budget was allocated for out-of-home media, and nearly 800 billboards have been ordered.

http://www.prnewswire.com/news-releases/billboards-deliver-anti-texting-safety-message-134355463.html