Barnes & Noble, Inc. (BKS)

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UPDATE: Barnes & Noble and Amobee Use Mobile Advertising to Drive 2012 Holiday Season Sales


REDWOOD CITY, Calif., Nov. 21, 2011

REDWOOD CITY, Calif., Nov. 21, 2011 /PRNewswire/ -- Amobee, the company defining mobile advertising, and Barnes & Noble will use innovative mobile advertising this holiday shopping season to drive online content adoption and sales. With the free NOOK for Android Reading App, users can enjoy an immersive and easy-to-use reading experience with access to Barnes & Noble's expansive NOOK Bookstore™, one of the world's largest digital catalogs of books, magazines and newspapers with over 2 million titles.

Barnes & Noble's interactive NOOK Magazine™ experience features popular titles such as Esquire, Maxim, Men's Health, Rolling Stone, Newsweek, National Geographic, Travel + Leisure and many more. All can be enjoyed with a 14-day free trial, via subscription or purchased in single issue form. Magazine reading is easy and engaging with NOOK for Android on tablets. Readers can enjoy full-color pages in landscape and portrait mode, and Barnes & Noble's exclusive ArticleView technology which features only the article's text, customized to the reader's favorite style, on a central panel on the display.

"Mobile ads have proved an efficient and engaging way for us to reach new users," said Eli Hurwitz, Senior Manager of Digital Marketing at Barnes & Noble. "It's been great working with the Amobee team; they just deliver when it comes to mobile advertising."

"Barnes & Noble is not only superb at bringing the best selection of digital content to mobile users, but they are savvy and creative in how they engage current and potential customers," said Trevor Healy, CEO of Amobee. "It is great to see mobile advertising take the lead in marketing this holiday season. Reading has never been so festive!"

ABOUT BARNES & NOBLE, INC.

Barnes & Noble, Inc. (NYSE:BKS), the world's largest bookseller and a Fortune 500 company, operates 705 bookstores in 50 states. Barnes & Noble College Booksellers, LLC, a wholly-owned subsidiary of Barnes & Noble, also operates 636 college bookstores serving nearly 4 million students and faculty members at colleges and universities across the United States. Barnes & Noble conducts its online business through Barnes & Noble.com (www.bn.com), one of the Web's largest e-commerce sites, which also features more than two million titles in its NOOK Bookstore™ (www.bn.com/ebooks). Through Barnes & Noble's NOOK™ eReading product offering, customers can buy and read eBooks on the widest range of platforms, including NOOK eBook Readers, devices from partner companies, and hundreds of the most popular mobile and computing devices using free NOOK software.

General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company's corporate website: www.barnesandnobleinc.com.

Follow Barnes & Noble on Twitter (www.bn.com/twitter), Facebook (http://www.facebook.com/barnesandnoble) and YouTube (http://www.youtube.com/user/bnstudio).

About [a•mo•bee]

[a•mo•bee], the company defining mobile advertising, offers comprehensive, end-to-end mobile advertising solutions and services for advertisers, publishers and operators. Headquartered in Redwood City, California, with offices in Europe, Asia, Latin America and the US, [a•mo•bee] enables its large customers to run targeted, leading edge mobile ad campaigns on a global scale with unparalleled ROI. [a•mo•bee] has financial backing from some of the biggest names in venture capital: Sequoia Capital, Accel Partners, and Globespan Capital, as well as strategic investments from Motorola, Cisco and leading operators, Vodafone and Telefonica. To learn more, please visit www.amobee.com.