NeoMedia Technologies, Inc (NEOM)

[ifitlooks]

Interpublic hires former
MTV exec Rosenthal
The Interpublic Group (IPG) has named former MTV Networks President/COO Mark Rosenthal Chairman and CEO of the group's media operations. In the new position, Rosenthal will be based in New York and will oversee Initiative Media, MAGNA Global, Universal McCann and a number of leading specialist media agencies. The move comes a day after IPG lost General Motors, which shifted its 3.2 billion buying account to Publicis/Starcom Mediavest's GM Planworks. "This is a unique opportunity," said Rosenthal, "to lead a new organization which can offer the full range of media capabilities to solve marketing problems. This organization has the potential to be unrivaled in combining its media buying power, creative insights and execution, and analytical horsepower to help clients build their brands and sell more products. Initiative and Universal will remain independent of one another and we'll also remain strongly committed to supporting MAGNA Global's unique strength as our aggregated negotiation unit."