As well as being global in scale RAYS technology appeals to Companies in a very broad market sector.
The Company plans to capitalize on several rapidly growing market segments.
Online video properties.
In addition to Netflix, Raystream can help companies such as Google/YouTube, Hulu, Microsoft, Vevo, Viacom, Disney Online, and others in this $12 billion market reduce the bandwidth required to distribute their content as well as improve their ability to deliver higher quality playback.
Advertising and marketing networks.
Americans alone viewed 3.8 billion video ads last month, and that's a number that's sure to increase in this $3.3 billion global market. Raystream's technology would dramatically help companies such as Tremor Media and YuMe handle the high-turnover videos needed to support their business-to-business clientele.
Content distribution networks.
These are the "behind the scenes" companies in a $4.7 billion market that distribute rich-media streaming content across the internet. Some of the better-known names in this space include Akamai and AT&T, but there is an endless list of companies that could use Raystream for content acceleration and optimized network routing.
Telecommunications.
This industry — with worldwide revenues of approximately $3.7 trillion — is increasingly delivering video content over landlines and mobile devices. The two largest U.S. telecoms, Verizon and AT&T, now offer video-on-demand, pay per view, and a variety of other video platforms. In Europe, Vodafone is the biggest player in the space, while China Mobile (with more than 3 times as many subscribers as there are people in the U.S.) is testing Mobile TV and Mobile Video. In short, every one of the top companies is a candidate to use Raystream's compression and delivery services to handle more than 1 billion landline and 5 billion mobile phone subscribers around the world.
Website videos.
As of 2011, about 155 million websites resided on 73 million servers worldwide. For those that use video-sharing services such as YouTube or embedded videos, Raystream provides a low-cost, high-quality alternative — with easy, user-friendly conversions.
In every single case, Raystream offers financial and practical benefits that these companies can't find elsewhere:
• decreasing distribution costs…
• delivering higher quality content…
• increasing their reach to more users…
• without impacting their networks or backend applications.
