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Awestruck press release......

Awestruck Marketing Group issued a press release on Thursday announcing the name change. Lawrence Butler has a couple of statements in the release......

TrashTalkFCM Becomes AWESTRUCK Marketing Group

Agency's New Brand Reflects Continued Delivery of Meaningful Experiential Marketing Programs That Are Amplified via Social and Digital Platforms

NEW YORK, Nov. 17, 2011 /PRNewswire/ -- Since 1999, the team at TrashTalkFCM has been providing highly successful experiential marketing programs to the world's leading brands. From their early guerrilla work and nontraditional media offerings to their national tours and large-scale, high profile events, TrashTalkFCM has emerged as a leader in the experiential field, with a reputation as a trusted partner in providing creative, measurable marketing solutions impeccably executed in ways that provide meaningful brand experiences for consumers. To reflect this emergence as a premiere experiential agency, TrashTalkFCM is now AWESTRUCK Marketing Group.

"As the business of marketing has changed over the last dozen years, so have we," said Lawrence Butler, AWESTRUCK Marketing Group's Chief Executive Officer. "Successful brands these days are looking to engage with their consumers in ways that are truly meaningful to them. Ways that will leave them awestruck and make them want to share these experiences with their friends and family. AWESTRUCK Marketing Group is entirely focused on providing just these types of experiences."

To maximize the impact, personal connection and ultimately the ROI of their experiential and event work, AWESTRUCK now provides a full service approach to their clients' marketing objectives. Working with strategic partners and new technologies as needed, AWESTRUCK strives to enhance the meaning and execution of each brand experience while giving consumers the incentives and tools to quickly amplify that experience socially.

"Every program we put together is designed to be shared socially," said Robin Potash, AWESTRUCK's President. "With the technology so readily available these days, every experiential program is an opportunity for massive reach. This is a new frontier for experiential marketing, and our team is thrilled to be at the forefront of it. It's exciting."

To complete the support of the new brand, AWESTRUCK is also rolling out a new website, sizzle reel and a full suite of collateral with an entirely new look and feel.

"After so many years as TrashTalkFCM, we decided it was finally time to take out the trash," said Butler. "Our clients all agree that our work, our creativity and our dedication to the success of their business is better reflected in the name AWESTRUCK."

For more information about AWESTRUCK Marketing Group, visit www.getawestruck.com.

ABOUT AWESTRUCK MARKETING GROUP

AWESTRUCK is a full service experiential agency that produces marketing solutions and events that drive measurable results for brands seeking true engagement with their target consumers. And because every experience is an opportunity to connect, they amplify our work via integrated social and digital media. Based in New York, Los Angeles and San Francisco, they conduct world class operations everywhere in between.

http://www.prnewswire.com/news-releases/trashtalkfcm-becomes-awestruck-marketing-group-134046038.html