FITT Highway Products, Inc. Announces Terms Finalized with a Major Marketing Company for Rolling Out F.I.T.T. Energy With Resveratrol to the Retail Market
Press Release: FITT Highway Products, Inc. – Wed, Oct 19, 2011 12:24 PM EDT
MISSION VIEJO, Calif.--(BUSINESS WIRE)-- FITT Highway Products, Inc. (OTCBB:FHWY.ob - News) (the “Company”) announced today F.I.T.T. Energy Products Inc. (“FITT”), a non-affiliated operating partner, has agreed to terms with a leading marketing company to introduce the 2 ounce energy shot, “F.I.T.T. Energy With Resveratrol”, to major distributors and retailers for a retail marketing launch with at least three distinctive energy shot products. The Company expects to execute the final Agreement shortly.
FITT’s Exclusive Master Marketing Agreement with the marketing company will expose the product to some of the largest distributors and retailers in the country. Under a joint marketing effort, FITT will produce four different versions of the energy shot targeted at different retail audiences. The collateral marketing materials and displays will incorporate the latest results from the recently completed medical study on the product’s impact on resting blood pressure. The updated marketing materials will focus on obtaining retail consumer awareness at the checkout counter point of sale while pointing out the unique attributes of its product line.
For additional information on “F.I.T.T. Energy With Resveratrol”, please visit the website www.throwafitt.com.
About FITT Highway Products, Inc.
FITT Highway Products, Inc. is a brand management Company which is in the process of mitigating its debt in order to effectively pursue its business plan. The Company has entered into an Operating Agreement with F.I.T.T. Energy Products Inc. to perform a majority of its operating services, including among other things, selling, marketing, producing and distributing the “F.I.T.T. Energy Shot With Resveratrol as disclosed in its public filings and press releases.
This document contains “forward-looking statements” related to future events. Forward-looking statements often address our expected future business and financial performance, and often contain words such as “expects,” “anticipates,” “intends,” plans,” “believes,” “seeks,” or “will.” Forward-looking statements by their nature address matters that are uncertain. Particular uncertainties which could adversely or positively affect our future results include: consumer tastes, availability of production, liquidity, general economic conditions, and the activities of competitors. These uncertainties may cause our actual future results to be materially different than those expressed in our forward-looking statements. We do not undertake to update our forward-looking statements.
