Ideanomics Inc (IDEX)

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YOU On Demand Signs Seven C's Productions and MindSmack TV as its Production HouseLast update: 11/16/2011 9:00:00 AMNEW YORK, Nov. 16, 2011 /PRNewswire via COMTEX/ --

YOU On Demand Holdings, Inc., (CBBD), China's first national Pay-Per-View and Video On Demand platform, announced it has signed Seven C's Productions and MindSmack TV to produce its video promotional materials. As it gets ready for YOU On Demand's imminent launch, Seven C's Productions, one of the television industry's leading production companies, and MindSmack TV, one of the television industry's leading post-production houses, will be responsible for producing a wide range of promotional materials in support of YOU On Demand's program offerings. These include monthly barkers highlighting that month's shows, compilation spots, trailers and other materials. "Seven C's and MindSmack are perfect production partners for YOU On Demand," said Lisa Richards, YOU On Demand's Senior Vice President of Distribution and Marketing. "Their success with powerhouse cable brands like HBO, USA, Showtime, Lifetime and the Food Network will give us the kind of on-air and off-air profiles that work for operators and subscribers alike. We were very impressed with their state of the art post-production facility that utilizes the best and most current technology to satisfy our creative needs." MindSmack TV President and COO, Todd Feuer remarked that, "Working with the YOU On Demand team is an excellent fit for us. They are breaking new ground every day." Marc Clark, President of Seven C's Production added, "Having launched the on demand promotion for HBO, Cinemax and Time Warner Cable has put us in a unique position to help YOU On Demand as they embark on this monumental shift in Chinese entertainment."