Apple Inc (AAPL)

[Bootz]

With Kindle Fire you get what you pay for...

Hardware

The Fire’s hardware is plain and clunky. It’s a thick black box with zero style. There isn’t even a volume control or a physical home button, and the on/off button is a small thing hidden inconveniently on the bottom edge.

In the quest to meet the $199 price point, Amazon omitted many features common on other tablets. There are no cameras or microphone, no GPS for determining your location, no Bluetooth for headsets or wireless speakers and no included earbuds. The Fire is Wi-Fi only—it has no built-in cellular connectivity.There isn’t even an included cable for connecting to a computer, something you may want to do to get photos into the Fire, since Amazon lacks an online photo service.
There is just 8 gigabytes of memory, half the total of the base iPad or the Nook Tablet, and only about 6 gigabytes of that is available to store content. If you want to download movies, you won’t be able to fit many into the Fire.

User Interface

When I first saw it, I really liked the Fire’s user interface. Instead of screens full of icons or folders, it presents virtual shelves filled with the books, magazines, music, TV shows, movies, apps and websites you’ve used. A large one has the most recent items, with smaller shelves below it. These are for your favorite items. Across the top is a search bar and a list of categories, like Books, Music, Videos, Apps.

But I became frustrated with the interface. There’s something off with the touch calibration on the top shelf, or Carousel, which scrolls through a seemingly endless stream of items. It can be difficult to get it to stop on the item you want and it takes more pressure than it should to open the selection.

Also, you can’t configure the main screen much. You can’t reorder the top shelf, and while you can place items on the favorites shelves, they are in the order you added them, not how you like them.

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