Muscle Pharm Corporation (MSLPQ)

[Cowboy200009]

MusclePharm to Launch MMA ELITE Supplement Line in Walmart

DENVER, June 20, 2011 /PRNewswire/ -- MusclePharm Corporation, a Nevada Corporation ("MusclePharm" or the "Company") (OTCBB: MSLP), an expanding U.S. Nutritional Supplement Company, is pleased to announce a licensing deal with retail giant MMA ELITE of UMB, LLC (Ultimate Brand Management). Entitled MMA ELITE Supplements Powered by MusclePharm, the award-winning supplement Company has created an entire line of sports nutrition supplements – including a new Pre-workout, recovery, vitamin, protein and fat loss products. MMA ELITE Series Powered by MusclePharm will be distributed thru mass market retailers, and major drugstore chains & membership clubs. Walmart, Sam's Club, Costco, CVS, Walgreen's and Numerous international chains are targeted for the distribution of these products.

MMA ELITE, which is an Official Partner of the Ultimate Fighting Championship (UFC), has experienced remarkable growth since 2010, totaling over $150 million in sales with a lifestyle product line that includes a variety of unique and innovative apparel items and accessories. MMA ELITE is available at top retailers in the U.S.A. and is expanding in to International distribution for Holiday 2011. Additionally, its licensing company, UMB, has achieved more than 400 percent YTY growth over the past 12 months.

"MMA ELITE Series Powered by MusclePharm will give consumers the high-quality products that they have become accustomed to with MusclePharm. This new Distribution channel will continue to help grow the MusclePharm brand, and will add a significant increase to our already growing sales with the launch of this in Quarter 3," Gregory said. "We are on pace to do approximately over 4M in sales for Quarter 2, and with this is new distribution channel we anticipate Quarter 3 to be our biggest Quarter to date."

Like MusclePharm, MMA ELITE also has a strong relationship with several UFC standouts, including current champions Jon Jones, Jose Aldo, Cain Velasquez and Frankie Edgar, and former champions B.J. Penn, Forrest Griffin, Quinton "Rampage" Jackson, Frank Mir and Urijah Faber.

http://www.prnewswire.com/news-releases/musclepharm-to-launch-mma-elite-supplement-line-in-walmart-124182544.html