Xcel Brands, Inc. (XELB)

[56Chevy]

You're on the right track slaz. The R/S was predictable and neccessary and in this case needs to be viewed in the positive. Normally a reverse split sends Ihub traders running for the isles like the theatre just caught on fire but this is one that was done for the legit/right reasons. And something that never gets appreciated nor discussed on Ihub is that it lowers the fees companies pay on every stock transaction to the transfer agent. Why pay high fees simply because of your SS if you don't have to - right! It may seem trivial to some but it's not.

The 2 biggest reasons for this R/S was it gives them more negotiating power on future deals such as licensing agreements and it puts the stock price within reach of institutional buyers who cannot (and will not) buy stocks below a $5 pps.

This very experienced management team has very good data on what they can expect regarding sales via QVC. They have a proven recipe business model that they're putting together here.