Left Behind Games (fka LFBG)

[tnay]

Wish I was...March 16, 2011 8-k Shareholder letter

http://www.sec.gov/Archives/edgar/data/13055/000107878211000668/0001078782-11-000668-index.htm



8.
Will LFBG games be retailed in more brick and mortar locations this year (ex. Best Buy, Target, Game Stop)? Are discussions currently taking place with these businesses?

With 9 titles and 23 SKUs available this Christmas, we’re going to provide retailers with an ultimatum. Carry at least one of our titles or be listed on our website as a retailer that refuses to carry a Christian game (while carrying more than 100 others). I believe this will be a motivating factor, because retailers will NOT want to be associated with negative PR in this category when more than 50-75% of Americans (depending upon the survey) identify themselves as Christian. And before the next question falls in relation thereto, let me just say how disappointed I am that we need to put them in this uncomfortable place. But since video game buyers are not paying attention to their own buyer demographic makeup, when considering the high-quality nature of our games, one can only assume they are not placing enough importance on variety (as does Walmart). An example? Target took in Charlie Church Mouse starting earlier this month.