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Saturday, July 02, 2005 2:05:32 PM
Why? IMO, if a true "worldwide" roll-out and immediate capitalization is desired, to go through the quaqmire of a take-over and integration w/ a company who's only gain would be ultimitely for itself, would only hurt the "unbiased", and therefore, more widely pushed and accepted new advertising medium. The way NeoMedia is doing this, they are essentially "unbiased" when it comes to it's offering, allowing everybody who want to use it, the opportunity to tweak it to best suit their needs and gain the maximum exposure they desire from it.
The concept of a take-over, to me, has a high probability of stalling the roll-out and therefore killing many larger players chances for the opportunity to capitalize on the new advertising medium that they all are scrambling to utilize. I think for that reason, there may be a good chance that whoever the possible 20% equity holder will be may "protect" the turf (NEOM) for itself and others to capitalize.
If they go 20% what would stop them from going higher, if push came to shove w/ a possible holtile take-over attempt? Why?
The more that jump on the bandwagon (PaperClick), the more it'll bode well (smooth worldwide "roll-out" and more chance for success and acceptance) for the 20% equity holder and everyone else involved...all by just flexing a little muscle.
I can just imagine the excitement in some of the board room meetings between NeoMedia execs and the likes of P&G and others...ELECTRIC!
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