But Anyway --from first hand of over 40 years hands on sales/mktg experience ,over coming customer objections is paramount ,to closing the sale . There really are 2 types of objections . One is a obvious objection ;but the hardest & the ones that must be over come are the customer's hidden objections . Any person unable to do this will NEVER be successfull in a selling climate .
The ability to discover both the obvious & hidden objections is not unlike doing DD ,to understand the customer & what motivates them ;to use your service or product . Vital to turn conversation into a sale & action . Then comes professional follow up ,so the customer doesn't get buyers remorse .
Any " long term " successfull sales executive ,definitely knows how to & when to ,work on the customer's objections . This in essence is the true skill of the successfull sales person ;which leads to a closed sale . Another MUST --asking for the order after all objections are soundly handled .
