Xcel Brands, Inc. (XELB)

[56Chevy]

PRELIMINARY PROSPECTUS

Subject to completion, dated October 28, 2011

2,912,860 SHARES OF COMMON STOCK

XCEL BRANDS, INC.

http://ih.advfn.com/p.php?pid=nmona&article=49717023

Our common stock is quoted on the OTCQB under the symbol “NFBHD”. The last reportable trade of our common stock was $.01 per share on September 28, 2011 or $5.21 after giving effect to the 1 for 520.5479607 reverse stock split effective as of September 28, 2011. These prices will fluctuate based on the demand for our common stock.