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Sunday, October 30, 2011 5:39:58 PM
Palm Springs, California: Hospitality Market Trial Now Converting to Orders
Launch Activity
by Eric Lehner
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A test has been underway in Palm Springs, California. The purpose of the test was to let hotels/motels compare the cost effectiveness and satisfaction by staff and hotel guests after converting to Winning Brands products (1000+ Stain Remover, KIND Laundry Family and CLEAN1 Hard Surface) for sustained housekeeping use. The test involved the replacement of conventional (well known) brands for ours. Success was to be measured by a reduction of cost yet improvement in user satisfaction.
I am pleased to report that all seven hotel properties participating in the Palm Springs test considered it a success, and have started placing orders, effective immediately, for these three products, with the objective of using them regularly.
The logic for Winning Brands of the hospitality sector is that it is a busy one, where clean-up is constant, and standards are high. It is easy to assume that a few giant suppliers have the market to themselves. The reality is that the performance, value and customer service of Winning Brands are a sufficient basis to gain new ground.
Eventually I will be able to share more specifics, as permission is granted by participants. In the meantime, I can state with proven results now in hand, that this sector is revealing itself as being an interesting one for us moving forward.
Thank you Felix Barajas for your efficient design and implementation of the project and your demonstrated commitment to customer service for our new client group.
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