George Foreman Enterprises Inc.(fka GFME)

[Dann2010]

October 2011

Success Magazine: Article about George Foreman.

http://www.successmagazine.com/Big-Business-with-Big-George/PARAMS/article/557#



"With nearly 100 million George Foreman Grills sold since 1995, Foreman has had enormous influence in the wellness industry. He is also one of the highest-paid and most recognized celebrity endorsers in the world.

In 1999, Foreman signed a $137.5 million deal with Salton Inc. (recently merged with Applica Incorporated), entitling the grill manufacturer to global, unrestricted use of Foreman’s name in marketing the Lean, Mean, Fat-Reducing Grilling Machine and related products. The deal made Michael Jordan’s $40 million deal with Nike look small by comparison."


Integrity:

"Integrity: His Greatest Asset
“The greatest asset, even in this country, is not oil and gas,” Foreman says. “It’s integrity. Everyone is searching for it, asking, ‘Who can I do business with that I can trust?’ ”