Well the statement about selling out of the fall line, I would imagen, pertains to sales generated to this quarter.. not this past summer! Common sense tells one that a fall line is sold in the fall season..
The easiest answer to your question would be that the sales are down due to the restructuring of Duss. Jason is currently rebuilding the Dussault brand and IMO is doing a great job at promoting his new product... You do realize these things do not happen over night, correct?
If you can not see a direct link between the airing of the show and a potential boost in sales (which has been confirmed by Jason!) then please, by all means, feel free to sit this one out.
BTW, No one here is disputing the financial reports from July! I think most of us simply have an optimistic outlook for this quarter!
