Well, in a round a bout way I'm going to have to agree with Greedy...for a second time! Holy cow, what is this world coming to???
I agree in finding ways to spend less to make more. I think they have already started doing this by creating their own on online store to eliminate the middle man and cut down on distribution costs, product inventory, and product storage.
I also have noticed them promoting a lot through Facebook. Social media is HUGE and a great way to reach a target audience with little to know cost and little to no outside distraction. It can take off like wildfire if the right people starting sharing it and talking about it....and it costs the company nothing.
So, while I sort of agree with you, I also see that the company is taking steps in this direction.