Cellcom Israel Ltd (CEL)

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Rami Levy Communications to begin offering mobile services
Rami Levy has promised to charge no more than NIS 0.30 per minute.
27 October 11 10:38, Guy Katsovich/ The Globes- Israel's Business News

Rami Levy Hashikma Marketing Communications CEO has signed a cooperation agreement with Pelephone Communications Ltd., through which Rami Levy Communications will become a mobile virtual network operator (MVNO). Company operations are slated to begin in November.
The agreement stipulates that Pelephone will provide Rami Levi Communications with mobile services, which will be offered to customers at Rami Levy Chain Stores Hashikma Marketing 2006 Ltd. (TASE:RMLI) supermarkets. The new Rami Levy mobile service will use the 055-66x-xxxx prefix.

During the initial stage, points of sale will be located nearby or within Rami Levy stores, and additional points will subsequently be added throughout the country. Rami Levy will market its phones under the slogan, "It's cheap to stay in touch" and plans to launch "simple" packages with no "hidden costs" for its customers. In February, Rami Levy promised to charge no more than NIS 0.20-0.30 per minute.

"Rami Levy customers will receive the lowest prices available in the market for phone calls, sms, and Internet services," says Rami Levy Communications. "Only actual air time will be charged, the bills are user friendly and easy to understand, there are no packages, and no minimum terms."

Published by Globes [online], Israel business news - www.globes-online.com - on October 27, 2011

© Copyright of Globes Publisher Itonut (1983) Ltd. 2011


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