That article specifically said "City did not get off to a good start with its first Extraordinary Canadians bio; it drew 43,000."
So if 43,000 is not good, then how is 38,000 "superb" as you put it?
38,000 is not good. Not exaclty sure what your motives are, but I hope you realize that number is not good.
I hold a very large number of shares, but I am not going to promote the idea that 38,000 viewers is good. It's jst not. IMHO