Unfortunately, this could get real ugly before it gets better, if it gets better. I hope it gets better, but it sounds like a mess right now, and it appears the mess is mainly due to internal mgt. decisions, not market forces. Hard to be a successful company, let alone a start-up, let alone a start-up pinky, when mgt. is not on the same page.
All we can do is continue to ask for answers to some basic questions. If they can't, or won't, answer them, they should not expect support from their shareholders. Everyone's situation is different, so there's no right or wrong answer regarding whether to sell, hold, buy more if it falls, etc. Personally, doubt I'll sell, not sure if I'll purchase more even if it hits triple zeros.
GLTA