Logo will spend about $16 million on programming -- commissioned and purchased -- in 2005, a figure that's projected to rise to $20 million next year and $25 million in 2007. The network predicts that ad revs will come in at $900,000 this year, $8.1 million in 2006 and $16.5 million in 2007, according to Kagan Research
One should not increase, beyond what is necessary, the number of entities required to explain anything