I agree stushy that DUSS has SCARY written all over it when it comes to how successful it can be with the foundation that Jason and Mashiah have built. That "other" company that I refer to in my stickied post does have celebrity connections but no reality show and it went from 88 cents to $10 a share in less than 18 months and double that in another year. The reality show can act as an accelerator to this level of success due to Jason and Mashiah being in constant view of the public with what they are trying to do in their actual lives. This in and of itself can make Dussault Apparel a successful brand in a very short time. As many DUSSers here know, never underestimate the power of Reality TV.
Lauren Conrad on her new MTV reality show, clothing line recently announced MTV series will follow Conrad as she embarks on building her brand and collections, but we had to wonder -- is she afraid of going back to the oft-dramatic territory of reality TV after leaving "The Hills" and its drama behind?
Does TV really need another reality show about modeling? Wasn't 1,000 cycles of "America's Next Top Model" enough? Nope, says E! Our lives will not be complete without "Scouted," a reality show connected with New York modeling agency One Management, founded by Scott Lipps. One Management has famously shaped the careers of stunners such as Claudia Schiffer, Eva Herzigova and Angela Lindvall. But the New York Post reports that a newer face will be showing up to the office on "Scouted": Bar Refaeli. Those aspiring models, writes Vulture, will come from small towns, "where new talent is discovered, to burger joints and department stores where the next supermodel might just be working behind a counter," said E! programming chief Lisa Berger. Scouts will head to Richmond, Houston, San Francisco and Salt Lake City to find would-be Bar Refaelis, bringing them back to NYC to receive guidance from the one who already made it.
Seems like right now the fashion industry and its models are the hot topic in reality. Is there room for Dussault Inc? Absolutely! Simply because the storyline is more edgy and compeling and celebrities will appear in it in a regualr basis just because of their association and friendship with Jason and Mashiah.
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