I have been following DUSS for a while now from out here in Afghanistan and mostly just read iHUB as it provides me some amusement of which there is not a lot of here. I’m just putting in my two cents worth over everything that I have observed from afar and how DUSS looks from my side. These are just observations and opinions so please just take them as such.
I feel quite lucky to have “stumbled” upon this stock and have loaded up pretty well in the gamble that DUSS will succeed. Now don’t go after me now because I said this as this is a PINK and they are all gambles, some just give way better odds and those odds are determined by us and how good our own DD is. I’m not saying DUSS WILL succeed because I am not a professional prognosticator. I do however have a lot of confidence in DUSS though and I think this stock has more looooooong term potential than any I have seen in quite a while. The DD is almost scary as to how good this stock can be if you take into consideration other speculative measures. Our best comparison to look at which a few DUSSers have pointed out in the past is another premium clothing line we will just call “TR”. I won’t use the name here but anyone that knows anything here can figure out who I am talking about. Let’s revisit this comparison for “possible” future growth by DUSS:
TR is a premium clothing line. Dussault Apparel was just an ultra premium line but now has premium line products as well.
TR- established in December of 2002. In the winter of 2002, they debut their denim products from their Los Angeles base. The flagship store is located in Manhattan Beach, California, and was their first retail store, opening in late 2005. Their jeans can cost between $172 and $363, with the majority ranging between $250–$300 USD. TR went public in 2003. 1 August 2003 their stock sold for 88 Cents a share. In February of 2005 their stock went over $10 a share. This took about 18 months to accomplish. 11 Months later they broke $20 a share. Broke $30 a share in September 2008 before the economic downturn hit them as well and they fell to a little over $8 a share by March of 2009. Friday they closed at over $31 a share.
DUSS-Jason also had his store in the LA area a few years ago when he was selling his ultra high-end clothing line. Then the economic downturn hit (check out the big three boards in 2008/09 and see how far it actually tanked if you haven’t done so already) and Jason and Mashiah had to close their doors and headed back to the great white north (hello my Canadian neighbors!). Just bad timing in my book for what Jason was producing and trying to sell at the time of the downturn in the economy. Jason re-analyzed his position and figured out that he needed to make adjustments to his apparel line in order to be successful in continuing to pursue his dream. Please welcome the Deuce brand of clothing apparel. If you look back up to the TR prices above, you might see a cost comparison between the two lines. One is successful already and the other has the potential to become a huge competitor.
TR-is now recognized for T-shirts, western-styled shirts, sweatshirts and sweatpants all containing the western vintage feel. Just a few years ago the company started licensing the brand out to branch into new products such as footwear, headwear, handbags, swimwear, eyewear, and fragrance.
DUSS-already producing most of these products with sunglasses coming out in November and Mashiah carrying her Open Sundaes line under DUSS.
TR- They have around 900 branded boutiques and specialty stores in 50 countries on six continents. TR can also be purchased from such high-end department stores as Bloomingdale's, Nordstrom, Neiman Marcus, Dillard's, Saks Fifth Avenue, and Macy's. Their stock has increased 55% since 2007 (that includes the crash to 8 bucks a share in 08).
DUSS-???? We don’t know how this is going to go yet and this is where the speculation comes in, but if TR can do what they accomplished then it's possible that DUSS can at least be 25-50% as successful. I'll settle for that but I am rooting for DUSS to become THE STYLE and with all of the potential upside, I feel my odds of winning big here are better than most bets I’ve made in life. In fact, I optimistically expect this bet (investment for those that prefer this word) will become the best I’ve ever made when it is all said and done. Anything can happen but 2012 looks to be huge for DUSS.
Am I predicting that DUSS will have the same fast upswing/growth as this “other” company did? No. Am I opining that DUSS could have the same success long term that TR has had? Absolutely! Why? REALITY TV AND CELEBRITY CONNECTIONS TO THE BRAND! The power of Reality TV in the US market cannot be underestimated. If this hits the US market it will definitely be huge for the brand as sales will skyrocket. If sales increase so will profits which will be reflected in their Qs and the PPS will rise with further growing interest. TR has had celebrity connections from the beginning but not a Reality TV show which acts as free publicity for the brand.
Will Dussault Inc Reality TV make it to the US? Reality TV is the “in thing” now as it is much less expensive to the producers and marketing of products to pay for the show can be scripted right into the show making it even more profitable. Considering how far they are trying to take Reality with some of the ridiculous shows that are out there now (I’m not pro or anti Reality) Dussault Inc has a very good storyline and fits into some of the more popular Reality show genre out there right now, plus it already has star power behind it (celebrity friends and business partners) so I would personally be blindsided if it isn’t at least tried in the US. I wouldn't be surprised if the US started off with the 2nd season and not the first since that storyline is more current. Just conjecture though.
Where I don’t agree fully with some here is with these Tweets and FB statements and the belief that these should/will have some instant affects on the DUSS stock. It’s not that these are bad in any way (good news is always good) but we need some serious investors with cash and I don’t think we will find them following Mashiah and Jason on their Twitter accounts. You will attract them with PRs through investment channels where people with money are looking for the next big thing. I think that FB and these tweets are helping us to better put together a picture of where DUSS is right now and what our investment future looks like with DUSS but I really don’t expect to see any spikes or runs in DUSS because Jason or Mashiah tweet some news. If the news is big enough, I would expect that they will put it in a PR as any serious CEO would do. I love seeing the info on iHUB though as it helps my personal DD moving forward but I just don’t see a whale seeing a tweet and going nuts buying a gazillion DUSS shares. It may affect smaller investors like me though to maybe throw a few grand in so it could end up having a more cumulative effect on PPS long term.
Mashiah’s site is delayed once again, however if it does actually launch in 14 days then it would make sense because it will be during the Vancouver Fashion Week. Maybe she will actually open her site at the Fashion Show as a display? Just more interesting speculation.
I am very PRO DUSS, and am excited about the possibilities here. I normally flip PINKies but there are a few that I see as better fitted for long term potential and DUSS definitely fits that bill. Being “Long” is subjective as well. A couple of months in a PINK can be considered long to some. But for me, if DUSS is successful, I expect to own shares for possibly years. It really depends on how it evolves. To each his (or her) own.
Don’t expect me to “slap that ask” though as that isn’t going to happen with me. I will continue to purchase shares at the lowest price I can and not waste my money “slapping an ask” that an MM is going to take back down 2 seconds later. When everything comes together at the right time, DUSS will run on its own merit. Let’s just try to concentrate on DUSS and stay away from the 5th grade playground jabs at each other. Keep it real ya’ll! GLTA! GO DUSS!!!
AI
