GMCR, recheck on some DD for it.
Supply:
Checked the local grocery store ( Stop & Shop ) and found the K-
Cup boxes along with the GMCR brand name, also saw the Bags for
brewing, so the single serve is a clever new idea. Around 9
dollars for 12 cups. or .75 cents a cup compared to 6 cents for
instant coffee which requires no machine and just a spoon.
Demand: From what we can see in this area this stuff is not
flying off the shelves, the shelves are neatly packed and without
any boxes removed. When asked a salesperson at BonTons reply was
"we are not selling many machines or coffee boxes" and they have
a full area on display.
The Machine:
Bon Ton had the KEURIG machines with around 4 or 5 models of them
that started at ( On Sale ) 99 bucks. Well Middle america wont be
too happy about that since I dont remember ever paying over 35
dollars for a coffee machine, and use instant anyways. I
actually like the flavor and convenience of Instant better.
Nescafe and Folgers all liked better than GMCR. Single serve is
nice to not have to deal with filters though. Heck with the bagged
coffee.
Price:
Correction to my calculation on instant its 120 cups at 7 dollars
or 6 cents a cup. And I like the flavor better. Your looking at
multiples higher per cup with single serve. I do like single
serve over buying bags of the stuff though, granted.
Quality:
Once again I rechecked by visiting and buying one of Mcdonalds
Newmans Own Green Mountain Coffee roasters coffees and sorry folks
it doesnt cut it to Dunkin Donuts. But have at it if you like it
its better than what Mcdonalds used to have. I personally think
MCDs had too much of an ego to carry Dunkin brands and wanted to
prove they could beat Dunkin at their own game.
I really am not saying these things just to support Einhorns
claims, if I really liked the coffee, and the Keurig I would
change my mind instantly but for the taste the price and all
things considered, I will maintain my sell and sell short rating
on GMCR. I know I know who am I to say that, Well John Q does
get them right quite a few times actually.
