Prospect Ventures Inc. (fka IVAP)

[spaderox]

Zoove Secures New $5 Million Investment from Rogers Ventures to Deliver StarStar Numbers to Brands and Advertisers

this is very interesting. could be helpful for the show.

"Zoove will use the funds to further accelerate its U.S. operations as the exclusive provider of StarStar numbers for the largest wireless operators in the United States, reaching more than 250 million people.
StarStar numbers let brands easily connect with people – anytime, anywhere, on any mobile phone. They are easy-to-remember branded vanity mobile numbers designed to be promoted as part of any marketing campaign, such as: billboards, print or online ads, TV and radio commercials, consumer packaged goods and more. With StarStar numbers, consumers simply call the name of the brand they see being promoted (e.g. **BRAND). Instantly, the brand's mobile app, Web page, coupon, videos or more, can be pushed directly to consumers' mobile phones – without the need to use bar code readers or disjointed text message short codes."



http://www.prnewswire.com/news-releases/zoove-secures-new-5-million-investment-from-rogers-ventures-to-deliver-starstar-numbers-to-brands-and-advertisers-132247273.html