I think its a major buying opportunity. Everyday there seems to be more and more press about the resurgence of layaway as a way to plan the purchase of goods and services. Actually, it never went away, it just wasn't as mainstream because everyone had credit. The biggest retailers in the world are spending millions on commercials because layaway adds revenue. 50% of the population of the U.S. has bad or no credit. Layaway is a viable option for these folks to plan there purchases, not worry about credit checks, and not pay interest. Big win for everybody. Sears Holdings was upgraded recently, and one of the factors was the success of its newly instituted layaway program. eLayaway is becoming branded as the face of layaway. ELAY is mentioned side by side with the biggest retailers every week somewhere in the US. Once this technology is available to more consumers this could be a major winner. It's a very high margin business. First to market, public company. Once the revenue starts rolling in this could be a takeover candidate like PayPal or Bill Me Later. And i would have to think the buyout would come at much higher valuations than we see now.
