Winning Brands Corporation (WNBD)

[lbdave]

Oct 18

Shareholder Question: Duane Reade
Uncategorizedby Eric Lehner

.QUESTION
Something I was wondering. are the pocket paks and brochures still going to be handed out at strategic locations as was originally planned for the Duane Reade roll-out?

ANSWER
The next merchandising event will be the deployment of 50 Brand Ambassadors in the busiest stores with a special stains before/after presentation that is already “done” to respect the “New York minute” context. These are busy settings and people are rushed for time. We have already taken this into account and have been developing a clever premise that serves as the “hook” when seconds matter. Naturally we are working with pre-qualified, pre-approved local personnel on a project basis to ensure that the cost-benefit of the excercise is sensible.
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