NeoMedia Technologies, Inc (NEOM)

[Saint Andrew]

PVC -> Hypertag uses infra-red to beam it's information to handheld devices.

This means that whoever uses it must spend good money on a small powered computer to beam the IR signal from wherever that "dot" is located (i.e. inside the locked box where the movie poster is placed)

It costs money to employ on a small scale, and is simply too expensive on a large scale. You can not place an IR transmitter on every can of Coke in the world, let a lone every product in existence.

Additionally, Infra-Red is a highly temperamental technology. If Hypertag were using Bluetooth, it *might* be conceivably convenient, but with Infra-Red, the user experience will involve much trial and error, not to mention the waving of one's arm many times in front of the hypertag.


What Neomedia has is the ability to read pre-existing bar codes and more importantly RFID tags which virtually EVERY item/poster/book/cokecan/shoebox will have.

We are talking HUGE scale deployment at the flick of a switch. VERY low cost to implement for companies means the greater possibility of widescale adoption.

Love,
SA