NeoMedia Technologies, Inc (NEOM)

[Schep]

ss9173 - NEOM is mentioned on NextBus site.

10.7.2004
Connecting Paper and Online Worlds by Cellphone Camera
New York Times
By Douglas Heingartner
Scanbuy and other scan-commerce entrepreneurs have launched a number of applications in North America. NeoMedia markets a product that lets clean-up workers click with a camera phone on a chemical drum's tag to learn more about what has been spilled. And enthusiasts are using a technology from an Ontario-based company, Semacode, for updates on bus arrivals. Volunteers have been placing the Semacode markers at bus stops in several American cities. When pointed at the code, a camera phone can connect to bus tracking data from a company called NextBus.com.



http://www.nextbus.com/corporate/press/inthenews.htm