OPMG News - PhoneGuard Moving Into Revenue Production Stage With Hybrid Software Sales and Advertising Revenue Business Model
BOCA RATON, FL, Oct 17, 2011 (MARKETWIRE via COMTEX) -- PhoneGuard, Inc., a subsidiary of Options Media Group Holdings, Inc. (PINKSHEETS: OPMG) (OTCQB: OPMG) and a provider of mobile applications, today announces the official beginning of the revenue production stage for its PhoneGuard "Text Responsibly" and "Personal Security" products. The Company is also providing details of its plans for an innovative, but industry proven, hybrid direct revenue and advertising revenue model that includes not only sales of the PhoneGuard products targeted at teenagers, parents and enterprises, but also a powerful advertising-based model that is expected to enhance the Company's revenues.
The new PhoneGuard.com website is now operational allowing consumers to simply and conveniently download and purchase any of the new product offerings. The new site features the Company's new PhoneGuard branding strategy and the Company's new tagline "It's Your Life. Drive It."
The website also features a personal message from two-time Grammy nominated singer/songwriter Justin Bieber who commented, "There are too many lives lost to such a preventable issue like texting and driving. This is a cause that's really important to me, and I know affects a lot of my fans. That's why I decided to work with PhoneGuard, because we share the same vision and goal. It's simple: text responsibly."
The Company is also unveiling the pricing and feature sets of the three main product categories targeted at teens, parents and enterprise customers. The teen-oriented product is priced at a one-time payment of $0.99 and there are two versions of the product targeted at parents, PhoneGuard Family and PhoneGuard Family Pro, priced at $4.99 and $19.99 per year, respectively. Additionally, the Company is now making available a customizable and feature packed comprehensive product suite targeted at enterprise customers, called PhoneGuard Enterprise.
The new PhoneGuard application targets teens that are looking to stay safe while always ensuring they stay connected to their friends and family. The application includes Text Block, Custom Auto-Reply, Admin Override and Panic Button. PhoneGuard Family enables parents to play an active role in their family's safety by protecting them on and off the road with features such as Text Block, Custom Auto-Reply, Admin Override, Panic Button, Speed Control, Admin Control, Request Permission and Remember Passcode. PhoneGuard Family Pro includes the same features as PhoneGuard Family, plus Web Portal, Geo-Fencing, Custom Timeout and Real-Time Tracking/Locator function, which uses GPS to locate a missing phone in real time.
These new product offerings position PhoneGuard at the intersection of safety and connectivity by disabling texting, emailing and keyboard functions of a mobile phone while in a vehicle moving faster than 10 miles per hour, empowering drivers to take responsibility for personal security and safe driving, while providing a host of additional safety and connectivity related benefits.
Scott Frohman, CEO of PhoneGuard commented, "Over the past few months, we have been hard at work developing one of the most robust personal safety and responsible texting platforms. Our previous corporate roots were in mobile and cell phone advertising and we plan to capitalize on this previous experience in order to launch our hybrid strategy that will produce revenue as we gain customer downloads and as we provide useful advertising services targeted at this new customer base. By keeping our prices at an attractive level and capitalizing on our celebrity endorsement, we believe we can drive a tremendous amount of traffic to our site and generate a significant number of downloads, which are highly valuable from an advertising perspective. We have already developed a strong back office platform through our previous investments at Options Media Group and we plan to use this platform to provide the advertising integration that is required. This is a proven model that has produced strong results for many online-oriented software companies and is one where we believe we can also be highly successful."
"The PhoneGuard team is excited to announce to our investors that we have now moved into the full revenue production stage. Our new website is operational, our branding has been fully developed and new sales channels have opened. We will begin taking orders for the PhoneGuard product as of today," commented Keith St. Clair, Chairman of PhoneGuard. "We are also very pleased that we have been able to combine Option Media Group's vast experience in mobile advertising into our overall revenue generation model. We believe it adds an exciting dynamic to our overall story, while providing additional areas of top line growth for the PhoneGuard organization."
For more information regarding PhoneGuard's products, as well as Justin Bieber's joint campaign, visit www.PhoneGuard.com, www.facebook.com/PhoneGuard or on Twitter at @Phone Guard.
About PhoneGuard, Inc. PhoneGuard, Inc., a subsidiary of Options Media Group Holdings, Inc., is a provider of mobile applications software that allows people to utilize their cell and smart phones in a responsible manner while at the same time enhancing personal security and connectivity. The PhoneGuard product suite, which includes anti-texting while driving software, is a next-generation software suite with the most robust set of features and functions available today. The software product, which is easily downloadable to mobile phones, allows for global positioning satellite tracking of the mobile device in order to calculate the rate of speed of travel. Above certain predetermined speeds, the software will lock the keyboard and prevent the user from emailing, surfing the web or texting, or will remind the driver of the dangers of driving while distracted. In addition to features that promote responsible handset usage, PhoneGuard products also offer teens, parents and employers a host of additional safety and connectivity benefits. More information on PhoneGuard is at www.PhoneGuard.com.
Cautionary Language Regarding Forward Looking Statements This press release contains forward-looking statements including enhancing our revenues, driving a tremendous amount of traffic to our site and generating a significant number of downloads, expected success as a result of prior business experience and anticipated success of new advertising model. Forward-looking statements can be identified by words such as "anticipates," "intends," "plans," "seeks," "believes," "estimates," "expects" and similar references to future periods. Forward-looking statements are based on our current expectations and assumptions regarding our business, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Our actual results may differ materially from those contemplated by the forward-looking statements. We caution you therefore against relying on any of these forward-looking statements. They are neither statements of historical fact nor guarantees or assurances of future performance. Important factors that could cause actual results to differ materially from those in the forward-looking statements include unanticipated changes to the working relationship between Justin Bieber and PhoneGuard, the willingness and/or the ability of persons to pay for the paid application, our ability to sell advertising and implement it on smartphones and unanticipated problems with our website.
Further information on Options Media's risk factors is contained in its filings with the Securities and Exchange Commission including its Form 10-K for the year ended December 31, 2010. Any forward-looking statement made by Options Media in this press release speaks only as of the date on which it is made. Factors or events that could cause actual results to differ may emerge from time to time, and it is not possible to predict all of them. The Company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.
Contact Information:
Joseph Noel
Telephone: (925) 922-2560
SOURCE: Options Media Group Holdings, Inc.
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