Sunday, October 16, 2011 10:45:11 AM
What I see is a young entrepreneur endorsing his first product that needs to go well. Bieber has endorsed others since but many eyes will be on this one to see if he has that "touch of gold". If PG does well then Bieber's price of endorsement will probably go up.
If he were to "dump" his shares and burn the stock I'm pretty sure future endorsements would dry up very quickly.
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