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Re: liable post# 20736

Saturday, 10/15/2011 1:30:26 PM

Saturday, October 15, 2011 1:30:26 PM

Post# of 65560


Marketing

Our main focus of marketing our company is the reality television show "Dussault Inc.", produced by Paperny Films. Filming for Season One of the show has been completed and aired in Canada on the Biography Channel. The show is expected to air on Citytv in early summer 2011. The show follows the daily life of designer Jason Dussault and the staff of Dussault Apparel. Paperny films has announced the second season will begin filming in Los Angeles in the spring of 2011.

Our other method of marketing is viral. From short films to animations and music videos and collaborations with manufacturers of products that tie in with the premium apparel experience demographic our company is targeting. We are constantly developing and airing branded videos on YouTube.com, Facebook.com and communicated through twitter and blogs. The viral marketing method allows us to cost-effectively reach a wider market on an ongoing basis.

Our products have been featured on several television shows such as Gene Simmons’ Family Jewels and Criss Angels Mind Freak. Family Jewels has dedicated entire episodes to our brand, covering events and parties that we have hosted with some of Los Angeles hottest celebrities. Gene Simmons has also promoted us through wearing our product while appearing on the television show Are You Smarter Than A Fifth Grader, as well as numerous other television appearances.



Read more: http://www.faqs.org/sec-filings/110214/Dussault-Apparel-Inc_10-K/#ixzz1as9p0PMK

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