Enigma-Bulwark Ltd. (EBWK)

[chirmpenholder]

A few notes of interest (to me, at least) from the recent conference call introducing Bill Nesbitt, the new President and COO of EGCT:

1. Not only did he take Alamo from a tiny company to a huge one with 1.3 billion in revenue, he was also responsible for making the local banking model viable in NYC. Part of that process was his involvement in the development of ATMs.

Part of his legend was acquired during his experience in helping to revitalize the Harley brand.

That's significant to me since the entire concept of a purely green car rental fleet is essentially an issue of branding, of positioning and differentiation in a market (the car rental industry) where sameness is the single, most difficult barrier to overcome.

2. Concerning acquisitions, the next conference call will be in a couple weeks and will focus on acquisitions issues. Ted spoke briefly about this call and said that 2 acquisitions are on the table right now. The midwest acquisition was being held up due to an unrelated, 3rd party issue, but they've figured out a way around it. In Ted's words, the "roadblock is being removed."


3. Since Ecologic is a company that depends on a strong brand, they've begun looking into other avenues for brand awareness and strengthening, strating with an electric bike project targeted at college campuses. They're also looking into an expansion of Ecologic Shine (from LA, SD, and ATL markets)


4. The Chairman all but said that the share price is way undervalued for all that's going on behind the scenes right now.