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HUGE ICPA NEWS!

IC Places Lands First National Sponsorship Agreement: Pit Bull Becomes the Official Energy Drink of IC Places Websites and Video Programs

LOS ANGELES, CA, Oct 14, 2011 (MARKETWIRE via COMTEX) -- IC Places Inc. (OTCQB: ICPA), enjoying explosive viewership growth of its video properties and websites, has begun to secure major national advertising partners. IC Places announced today that Pit Bull Energy Drink has become the official energy drink for the company's websites and video programs.

Under the agreement, beginning November 1st, Pit Bull's commercials will run in rotation between the website's video programs. Pit Bull banners will run on the site's city home pages as well as in its Music and Concert sections. Pit Bull will also be seen via product placement during various IC Places shows including the popular Instant Movie Review and 1st Look from the Red Carpet.

IC Places' charter sponsorship agreement with Pit Bull was brokered by the company's newly formed media sales division.

About Pit Bull Energy Drinks:

Pit Bull can be found nationally in many locations including Bashas' in Arizona, K-Mart, Rite Aid, 7-Eleven, McLane and Walgreens.

Pit Bull Energy Drink, "Guaranteed No Aftertaste," is the energy drink of choice for our US Troops and its six delicious flavors -- Original, Blueberry-Pomegranate, Original Sugar Free, Blueberry-Pomegranate Sugar Free, Cherry-Lime and Cranberry-Pink Grapefruit -- are readily available at military bases in Iraq, Afghanistan and Kuwait.

Pit Bull is the only independent energy drink manufacturer/distributor in the nation as well as the only minority-owned beverage company in the nation. After only 8 years Pit Bull has emerged as a leader of taste and quality in the realm of energy drinks. That Hip Hop Beverages is a leader in taste is no surprise considering the fact that the Lead Principle is none other than the owner and operator of the legendary Roscoe's Chicken N' Waffles.

About IC Places:

IC Places owns and operates 350 city news and entertainment websites. Each IC Places city website offers a virtual keyhole view of life in each community. Every unique aspect of a city's social, business, and cultural life is available right at each city's IC Places homepage. IC Places provides the entire community a place to talk, do business and get connected. Businesses are given amazing tools to tell their stories in the best way possible and visitors get unfettered access to businesses, events and people in each city. To see one of the IC Places city sites in action, please visit http://www.ICplaces.com.com/orlando.

IC Places Safe Harbor Statement

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are based on the current plans and expectations of management and are subject to a number of uncertainties and risks that could significantly affect the company's current plans and expectations, as well as future results of operations and financial condition. A more extensive listing of risks and factors that may affect the company's business prospects and cause actual results to differ materially from those described in the forward-looking statements can be found in the reports and other documents filed by the company with the Securities and Exchange Commission. The company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

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Media Contact:
IC Places, Inc.
Steven Samblis
President
407-442-0309
Email Contact