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BRAVADA to Open the First "World of Leggings" Retail Store in Los Angeles
LOS ANGELES, Oct 13, 2011 (BUSINESS WIRE) -- BRAVADA International Ltd. (www.OnlyLeggings.com) (Pink Sheets:BRAV) announced today that it will be opening the first "World of Leggings" retail store in Los Angeles this weekend. World of Leggings(TM) will carry over 1000 different styles of leggings, tights, intimates, bodysuits and more in dozens of colors, styles, fabrics and designs. The World of Leggings retail concept was developed out of the enormous success of its OnlyLeggings.com website. In store reaction to its leggings was also very robust which ultimately culminated into the World of Leggings retail franchise being born.
The first World of Leggings retail store will be located at 7224 Melrose Ave, which originally opened as a BRAVADA Women's Athletica store. A new BRAVADA Women store location is being determined and will be launched with the release of its private label women's high performance yoga and workout clothing activewear line, BRAVADA Elite in Early 2012.
In addition, BRAVADA will release (early 2012) WorldofLeggings.com as a companion site to its highly successful OnlyLeggings.com. This new website will be launched as "copycat competition." This strategy is designed to capture a larger global market share in the leggings idiom.
In 2012, BRAVADA plans to expand both retail franchises, BRAVADA Women's Athletica and World of Leggings to include multiple retail locations as well as implement franchise opportunities for third party participants.
"There is only one word to describe BRAVADA's growth, 'remarkable,'" replied Danny Alex, CEO of BRAVADA. "In 2011 we had a decisive strategy for growing BRAVADA's revenue premised on a very weak economy and we have done just that. Shareholders have every right to be excited about our future."
About BRAVADA
BRAVADA owns BRAVADA Women's Athletica, BravadaWomen.com, OnlyLeggings.com and FashionDollarStore.com. BRAVADA specializes in high performance yoga clothes and women's workout clothes. OnlyLeggings.com is an online superstore for leggings such as cotton leggings, faux leather leggings, metallic leggings, basic leggings and seamless leggings. FashionDollarStore.com is an online women's fashion superstore specializing in high end women's fashion. It's a women's clothing sale everyday at FashionDollarStore.com.
www.BravadaWomen.com www.OnlyLeggings.com www.FashionDollarStore.com www.Bravada.com www.WorldofJeggings.com www.WorldofSwimwear.com
This news release may contain statements about future expectations, plans, prospects or performance of BRAVADA International Ltd that constitute forward-looking statements for purposes of the safe harbor Provisions within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by phrases such as BRAVADA "believes," "intends," "expects," "anticipates," "foresees," "forecasts," "estimates" or other words or phrases of similar import. Similarly, statements herein that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements.
SOURCE: BRAVADA International Ltd.
CONTACT:
BRAVADA International Ltd. Danny Alex, CEO 310-717-1003 Bravada@BravadaLtd.com
Copyright Business Wire 2011
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KEYWORD: United States
North America
California
INDUSTRY KEYWORD: Women
Online Retail
Retail
Fashion
Specialty
Other Retail
Consumer
SUBJECT CODE: Product/Service
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