NeoMedia Technologies, Inc (NEOM)

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Pamela Maphis Larrick

http://www.nis.wvu.edu/2004_Releases/images/distinguished/pam_larrick.jpg

Coca-Cola...and critical acclaim
You can see the fruits of Pamela Maphis Larrick’s labor in your living room every night.

Those commercials that beam across your TV screen for Microsoft, Coca-Cola, United Parcel Service, MasterCard and other commerce giants are produced by the MRM agency she oversees.

That client list under her direction has continued to grow – along with the wellspring of creative, eye-catching ads that spark product sales, and critical notice in the industry.

MRM’s ad campaigns have garnered more DMA ECHO awards than any other North American agency in the past five years, and MRM is the only North America-based agency ever to win the coveted Cannes Gold Line Direct award.

In 1997, Larrick was named one of the top 25 women leaders in the industry by the leading trade publication, Advertising Age. She also won her industry’s prestigious Emerson Lifetime Achievement Award for her direct marketing campaigns, and the international publication Ad Age Global praised her as “one of the most innovative, daring and dynamic leaders in marketing, advertising and media.”

She lives in New York City with her husband and three daughters. When she isn’t flying back to Morgantown for WVU football and basketball games, she spends her off-hours volunteering at the New York Blood Center. She also contributes her time and talents to the ALS Foundation and the Michael J. Fox Foundation for Parkinson’s Research.

Larrick is the daughter of the late Allan and Elviera Maphis.