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Re: cheche770 post# 24005

Tuesday, 10/11/2011 8:51:13 AM

Tuesday, October 11, 2011 8:51:13 AM

Post# of 84945
The biggest marketing push they could hope for has just happened...I spent 20 years in Broadcast Television, the last part as a GM and part owner so I know a little bit about it. They clearly need to follow up on what has happened and pursue multiple marketing extensions but you can't buy a connection like they have produced with Tolle. They have to ride significant social media marketing to increase awareness to I-Mob and increase sales which they are doing. Another wild card factor is that this association could be used to attract a significant investor. If your brand is essentially nothing which we have to honestly say that MRNJ's has been (they have done their best with not a pot to piss in, then the best move you can orchestrate is to tie it to a name or brand that people know and respect. They have done that with E. Tolle in a huge way. The fact that they are on his FB wall was the defining element. It was not enough just to be selling his products. His embrace is shown by putting them on his FB page. If they do this right this stock could be a pretty significant winner. They will ultimately need to clean up their capital structure but that can be done in the future and when they have a serious investor.
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