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FHWY MISSION VIEJO, Calif.--(BUSINESS WIRE)-- FITT Highway Products, Inc. (OTCBB:FHWY.ob - News) (the “Company”) announced today F.I.T.T Energy Products Inc. (“FITT”), a non-affiliated operating partner, has begun working with Euro RSCG Edge and a leading marketer of products to convenience stores to revamp its marketing materials for its 2-ounce FITT Energy shot, “F.I.T.T. Energy With Resveratrol”, for a launch to the retail market.

FITT is amending its website, TV commercial, energy shot packaging, energy shot label and all marketing materials for the FITT Energy shot to include the positive results of the previously announced blood pressure study on the product. The updated marketing materials will be focused on a unique selling proposition which differentiates the FITT Energy shot from leading competitors in the industry.

The study concentrated on changes in systolic and diastolic blood pressure after the ingestion of the FITT Energy shot, two leading competitors’ energy shots and a placebo containing diluted fruit juice. Final study results indicated the F.I.T.T. Energy shot did not statistically elevate blood pressure over the placebo. The completed test results also revealed the competitors’ energy shots caused average increases in patients’ systolic blood pressure in amounts 224% to 355% greater than when taking F.I.T.T. Energy. F.I.T.T. Energy was able to achieve an “energized feeling” in the test subjects with less than one-half the caffeine content of the leading competitive products.

For additional information on “F.I.T.T. Energy With Resveratrol”, please visit the website www.throwafitt.com. For further information about the benefits of F.I.T.T. Energy’s key ingredients (Resveratrol, L-Arginine and Arginine AKG), please look up the product studies on the National Institutes of Health website at http://www.nih.gov/.

About FITT Highway Products, Inc.

FITT Highway Products, Inc. is a brand management Company which is in the process of mitigating its debt in order to effectively pursue its business plan. The Company has entered into an Operating Agreement with F.I.T.T. Energy Products Inc. to perform a majority of its operating services, including among other things, selling, marketing, producing and distributing the “F.I.T.T. Energy Shot With Resveratrol”. F.I.T.T. Energy Products, Inc. will pay the Company a royalty of 5 cents for each energy shot sold.