Yes, with Groupons, you always need to read the fine print, and it sounds like Eddie has been able to set it up in a way that does what was intended, with that being a true test of a localized market. Chicago was a logical choice, being both one of the largest cities in the U.S., and also close to the shipment center in Wisconsin. And, even though we can't buy the Groupons, we can still check the site to see how quickly they sell.
My posts are my personal opinions and not recommendations to buy or sell securities. You are responsible for your own investment decisions.