Beneficial Holdings Inc (BFHJ)

[bayarea]

Beneficial Holdings Inc. to Initiate Aggressive Marketing Campaign for Sportsbook.cr

MANAGUA, NICARAGUA, Oct 10, 2011 (MARKETWIRE via COMTEX) -- Beneficial Holdings Inc. (PINKSHEETS: BFHJ), today announced that it will initiate an aggressive marketing campaign for its Sportsbook.cr online sportsbook and live dealer casino that is available to non-United States residents.
The Company determined through analyses that their online gaming brand and live dealer games will become a major source of revenue and producer of profits with an extraordinary opportunity for growth within the global markets they serve. The Company will focus on European venues as the Sportsbook.cr brand is ranked by Alexa.com as the 57,360th website in Spain.

The Company recognizes the substantial potential for growth in this area and will embark on a European marketing campaign by advertising on websites that will provide enhanced traffic to our site and the addition of new players.

Currently our online gaming programs are not available to United States consumers. However, it is the intent of the Company to position itself as a major player of online gaming and sports betting globally. As such, when online gaming becomes legalized within the United States, we will be poised to enter the market with little effort with an already established brand that is as recognizable as bodog.ca and virgingaming.com.

ABOUT BENEFICIAL HOLDINGS, INC.