As to the market potential of a "premium" brake fluid . . .
Think about all the guys you know (or have seen on the freeway)that have spent $1000 - $4000 on wheels/tires, $125 on a K&N or AirHog air filter, $75 on a Momo shift knob, $300 for the new trendy clear style tail lights, $100/ea on drilled high performance brake rotors (at a price more than 2x the oem replacement) $600-$2000 on a cat back exhaust system. And this is just the tip of the automotive performance aftermarket iceberg.
I have done a little amateur racing in both a Porsche and a shifter kart. And I don't own any shares of MSEP so I hope you will view this as unbiased and without a vested interest.
To the best of my knowledge GS610 has been on the market for a relatively short time and for it to break into the ranks of IndyCar, American LeMans Series, Speed World Challenge let alone taking 4 of the top 10 positions (including the winning position) by a team like Andretti Green Racing says far more about this brake fluid than any press release ever could. Did you know there has never been an "Official Brake Fluid" to a race series ever before? Whoever is behind GS610 knows their marketing very well.
I have used Castrol SRF, Motul, AP and Ford brake fluids in the Porsche. Let me tell you, this stuff is truly better than the rest. Yeah, its quite a bit more expensive but in the big picture it has saved me money. I don't need to bleed the brake anywhere near as much as I did with the other fluids and GS610 doesn't have any of the pedal fade at high temps like the others. I and many of my car nut friends were skeptical but having tried it, I can say the claims are true. Most of us here in the local Porsche Club have switched completely over to GS610.
The market potenial for this is HUGE! If the auto enthusiast market is 72 million as claimed and they got as little as 1/10% of the market (the stuff is expensive at $39.95/btl). . . Well you do the math. Then multiply that to a 1% share of market. That's lotsa $$ in my book.
Just my .02
